“One day Alice came to a fork in the road and
saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
“Were do you want to go?’ was his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter.’ “

When I am writing creatively, I prefer an open-ended, intuitive approach and for that reason, I resist titling my pieces until the end. I don’t want my titles to bind my writing, and I want to allow myself to explore and to go where my spirit leads me as I write. I realize, however, that this type of lollygagging is not the way to approach my entire career. I understand that if I want to get my writing published, I must jump into another gear–I must establish a Plan.

Being a writer who wants to publish is like being a juggler. There are many things that a writer who is on a publishing path must do, and like a juggler, he must always keep all of those things circling in the air. A writer who is on a publishing path is in business, and until he finds a publisher–or at least an agent–he has to mange every part of his business alone. Planning is vital to keeping a writer moving toward his goal.

“If You Don’t Know Where You’re Going, Any Road Will Take You There.”
– Lewis Carroll –

But If You Do Know Where You Want to Go in Life,
It Is Essential that you Plan Your Journey.

Setting goals helps me to take care of all of the chores necessary to write and edit my writing.

But a Marketing Strategy is Necessary to Help Writers to Get Their Writing Published, and It Also Helps Them to Attract an Audience for Their Writings.

Ultimately, A Marketing Strategy Helps Me to Earn a Living from My Writing.

But this is the important distinction: It is perfectly fine for people to write–just for the pleasure of writing. In fact, that may be the easiest route. But if you do want to have any hope of earning a living from your writing, you need to establish a Marketing Strategy. It boils down to this. A Writer Must Decide Where He Wants His Writing to Take Him–and Then, He Must Follow Through with That Plan.

“One day Alice came to a fork in the road
and saw a Cheshire cat in a tree.
‘Which road do I take?’ she asked.
“Were do you want to go?’ was his response.
‘I don’t know,’ Alice answered.
‘Then,’ said the cat, ‘it doesn’t matter.’”